20 things I learned from the movies.

1. If being chased through town, you can usually take cover in a passing St Patrick’s Day parade – at any time of the year.

2. All beds have special L-shaped top sheets that reach up to armpit level on a woman but only waist level on the man lying beside her.

3. All grocery shopping bags contain at least one stick of French bread.

4. Once applied, lipstick will never rub off – even while scuba diving.

5. The ventilation system of any building is a perfect hiding place. No one will ever think of looking for you in there and you can travel to any other part of the building without difficulty.

6. Should you wish to pass yourself off as a German officer, it will not be necessary to speak the language. A German accent will do.

7. The Eiffel Tower can be seen from any window of any building in Paris.

8. A man will show no pain while taking the most ferocious beating but will wince when a woman tries to clean his wounds.

9. When paying for a taxi, never look at your wallet as you take out a note – just grab one at random and hand it over. It will always be the exact fare.

10. If you lose a hand, it will cause the stump of your arm to grow by 15cm.

11. Mothers routinely cook eggs, bacon and waffles for their family every morning, even though the husband and children never have time to eat them.

12. Cars and trucks that crash will almost always burst into flames.

13. A single match will be sufficient to light up a room the size of a football stadium.

14. Medieval peasants had perfect teeth.

15. All single women have a cat.

16. Any person waking from a nightmare will sit bolt upright and pant.

17. One man shooting at 20 men has a better chance of killing them all than 20 men firing at one.

18. Creepy music coming from a graveyard should always be closely investigated.

19. Most people keep a scrapbook of newspaper cuttings – especially if any of their family or friends has died in a strange boating accident.

~Tx Sarasa

20. When looking for top secret files, they will always be stored in a folder labeled ‘Top Secret’.

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Do as I say. Not as I sell!

” Ask questions from your heart and you will be answered from the heart.”
– Omaha Proverb

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This just never ceases to amaze me whenever it comes up in conversation – as it did again at this year’s SES San Jose.

Memoirs from SES San Jose 2007: Swag review – The Good, The Bad and What The?!!

SES San Jose 2007
So SES San Jose 2007 is over and done with and it was in one word…Awesome! It was my second SES but my first in San Jose. The experience at San Jose’s Search Engine Strategies is an incredible one. The intangible yet palpable cloud of knowledge and industry insight was extraordinary. Whether it came from industry leaders or my SEM peers, information and answers were always on tap. Just knowing that I was getting the best, most efficient strategies in the industry direct from the horse’s mouth as well as the most intelligible guesses as to the future of search engine marketing made the pricey conference fee well worth it. Or, maybe I was just star-struck, at least as star-stuck as one can get in the search industry. I mean, I met Marissa Mayer from Google, I made Matt Cutts chuckle and I got to a chance to one-on-one about link baiting with Rand Fishkin from SEOMoz…all totally awesome!

But enough about the people, great sessions and info at SES San Jose, my more detailed summaries will come in later blogs. Right now I am talking about those unsung heroes of conferences like SES, the foot soldiers of brand equity: Chochkies…a.k.a. leave behinds a.k.a. promotional products, premiums etc. etc. Though we oft take these small stars of the business world for granted, sometimes these knickknacks drive entire industries…for example the pharmaceutical industry spends several millions per year to produce effective leave behinds that keep their drugs top of mind for doctors, especially prior to the availability to them of the mainstream media. So in honor of the creative minds who used their brain juice to work extra hard for brands… here is my review of the chochkies from the exhibitors at SES San Jose 2007.

T-Shirt review.
There was an abundance of T-shirts. T-shirts are always a great. Everyone uses them and of course they’re awesome for branding – think Nike, Versace, Fubu etc. My favorite was, of course, the Google Dance shirt. The creative (artwork) was good…it was in association with an event (great branding and relevance)…and frankly it was cool looking, and will be doubly so once I get back to MCO. Other T-shirts worth mentioning came from LinkWorth – one of the only booths that you HAD to give them your contact info (via badge scan) to get one – hey, if your paying good money for your promotional items…turn them into lead generators. GenieKnowsGames.com also gave away T-shirts at their mondo display complete with freeplay video games. My T-shirt lust also led me to discover Moniker.com, a forward thinking Domain Asset Management company…I like forward thinking companies – heck! I like the words “forward thinking”.

tshirts from SES San Jose 2007

What the ??!!
The What the Heck award goes to Findology‘s little Findology watch-a-ma-call-it (molecule). I have no idea what it does…but it’s cool looking when arranged in a line on their exhibit table. The downside of this marketing piece is that you don’t do anything with it so after a few days of looking at it, mine will probably eventually find the trash. I guess Findology is a science best understood by those who practice it (ha I kill me!)

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Water bottles.

Ah water bottles, colorful, plentiful and mostly boring. But we can always use more. Water bottles offer lots of real estate for brand and tend to be something that people keep around and reuse, so though not the sexiest of chochkies…they can provide good bang for buck. I did get one cool one though on a private tour of Google (but that’s another blog entry :).

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That’s cool.
I haven’t had so much fun with two magnets since elementary school. ABC search‘s noisy, disruptive spinning magnet things were fantastic…I even almost got put out of a session before it started just because they could possibly be potentially disruptive..lol! Oh yeah! Also, I loved Hakia‘s totally novel “Search Music”. It was music composed and performed by members of staff at the search engine. They all seemed very proud of this piece at the booth…and rightfully so…I could easily see this charting well on Billboard’s ethno-techie-world-ambience genre!

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Best of Show.
A lesson in relevance, and relevance really is what search is all about. Superpages.com a business directory and local search engine owned by Idearc Media Corp. out of Dallas, Texas. So for Search Engine Strategies San Jose 2007, they gave away a very comprehensive Survival Kit and guide to the city of San Jose. Kudos to the Superpages.com marketing team and forward-thinking executives who approved what I’m sure was a fairly costly and well branded leave behind piece. It included an offline paper version of their mapping technology (it’s great…you have to see it), hand sanitizers, key rings, a flashlight and other small useful items plus a (complete) 2007 Zagat survey. For their great effort and execution, they get from me a keyword rich backlink: yellow pages maps directions.

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Others worth mentioning…

The light up bouncyball from ClickPath. My 2-year-old daughter has already gleaned hours of fun from this gadget.

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MP3 Player speakers from Island Data. I just wish there was more about their brand included on this piece – like a tag line &/or website.
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A USB jump drive I got from Google (on my tour of the campus).
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The moral of today’s story?
1. The best leave behinds are those that are most relevant to the event and to your audience!
2. Not all link baiting needs be online…as a matter of fact, if you want a link back to your website, send me your best chochky, T-shirt or whatever and I will review it and give you a backlink to your site.
mailto: Ryan Weidman, 7450 Sandlake Commons Blvd., Orlando, FL 32819.

The 15 Most Iconic Cars from movies

Well being the lover of lists that I am, I put together my picks for the 15 most iconic cars from the movies. Feel free to let me know how you feel about my list…what would you add or take away?

15. Lamborghini Countach from Canonball Run
This was the first time I really noticed the Lamborghini…what a car!

14. BMW Z3 from Goldeneye
It was our first chance to see the new Beamer and what a showing it was. (NB. video is not from the movie)

13. Eleanor from Gone in Sixty Seconds
I don’t know what Nicholas Cage was talking about but lots of people would consider themselves lucky to have a car like that.

12.”Black Moon” from Black Moon Rising
Nothing is more Rad than a super-futuristic 80’s sports car.

11. Bumble Bee from The Transformers Movie
Because we all wish to be blessed with such an awesome babe magnet!

10. Lightening McQueen from Cars
Loveable, NASCAR, Disney, Pixar, kids…all the great ingredients for marketing magic (minus the cute puppies)

9. Blues Brothers Police Car from The Blues Brothers
How much did this scene cost to film this scene?

8. Eco 1 from The Ghostbusters movies
A converted ambulance…what genius!

7. Christine from Christine
To this day I still get antsy whenever I see a Plymouth Fury…especially in Red.

6. Ford Gran Tourino from Starsky & Hutch
Back when Ford stood for great american cars, rather than “Fix or Replace Daily”. One of my favorite TV shows ever, I watched Starsky and Hutch religiously (in re-runs) as a kid. If this were a TV car list this would be way higher.

5. The General Lee from The Dukes of Hazzard
It took me years before I realised that there really was no common technology that would allow you to flip a switch and make your car jump. That Dodge Challenger has one of the most awesome sounding engines ever.

4. Bandit 1 from Smokey and The Bandit
Oh I long for the days when beer haulin’, basset hound having, Trans Am driving movie heroes meant top spot at the Box Office.

3. The Batmobile from Batman
When batman first came out, I thought this was the most incredible vehicle ever (next to K.I.T.T of course :).

2. Herbie from The Lovebug
Back when men were men and cars were living ’63 Volkswagen Beetles.

1. DMC-12 from Back to the Future.
Time circuits on, flux capacitor fluxing…Engine…D’ oh! I guess that’s one reason why De Lorean never quite made it commercially the first time.
(Incidentally, according to Wikipedia, Deloreans are back in production in Houston)

Honorable Mention:
K.I.T.T. The most awesome car to hit the big or small screen :) and my personal favorite.
(So..hurry up with the Knight Rider movie already!)

Mini Coopers from the original Italian Job – starring Michael Caine.
Stuntmen back in the day were pretty daring…especially without the fancy remote control systems and CGI we have today.

The Mustang GT fastback from Bullitt
One of the earliest and most influential car chase scenes of the movies came from Bullitt.

Top 10 Most Bizarre Las Vegas Attractions

A wealth of unique curiosities can be discovered throughout Sin City for those travelers who like to stray off the beaten path. Below are 10 of the most offbeat attractions in Las Vegas…at least in my opinion.

ATOMIC TESTING MUSEUM
755 East Flamingo Road
The 8,000-square-foot Atomic Testing Museum traces the role the state played in the development of the United States’ atomic energy program at the Nevada Test Site. View a wealth of artifacts in the exhibition hall, check out the “Ground Zero Theater” and view vintage atomic testing film clips.

BUGSY SIEGEL MEMORIAL
Flamingo Las Vegas, 3555 Las Vegas Boulevard South
A bronze plaque memorial to legendary gangster Benjamin “Bugsy” Siegel can be found in the garden at the Flamingo Las Vegas. Siegel, who founded the original Flamingo Hotel in 1946, was “whacked” in his Beverly Hills mansion in 1947.

CRAZY GIRLS SCULPTURE

Riviera Hotel & Casino, 2901 Las Vegas Boulevard South
The award-winning, “cast-from-life” bronze Crazy Girls sculpture at the entrance to the Riviera Hotel & Casino showcases the best “assets” of the talented performers who make up “Las Vegas’ Sexiest Topless Revue.” The Crazy Girls sculpture has evolved over the years into one of the most popular photo ops in Las Vegas.

KING TUT’S TOMB
Luxor Las Vegas, 3900 South Las Vegas Boulevard

Within the luxurious Luxor Las Vegas lies an exact replica of King Tutankhamun’s tomb, which was discovered by British archaeologist Howard Carter in 1922. Numerous Egyptian artifacts also can be viewed during the 15-minute self-guided walking tour.

LIBERACE MUSEUM
1775 East Tropicana Avenue

Founded in 1979, the Liberace Museum celebrates the life and music of the late, flamboyant entertainer (full name: Wladziu Valentino Liberace), who was known as “Mr. Showmanship.” View Liberace’s pianos, jewelry, costumes, custom car collection (including a hand-painted, red, white and blue Rolls-Royce convertible!), awards, antiques and more.

NEON MUSEUM
425 Fremont Street
Many of the legendary neon signs that once lined the Las Vegas Strip are on display at this fascinating outdoor museum, which lies adjacent to the Fremont Street Experience in downtown Las Vegas.

PINBALL HALL OF FAME
3330 East Tropicana Avenue
Operated by members of the Las Vegas Pinball Collectors Club, the Pinball Hall of Fame houses one of the world’s largest pinball collections. All pinball machines, which range from the 1960s to the present, are available to play (bring your quarters).

STAR TREK: THE EXPERIENCE
Las Vegas Hilton, 3000 Paradise Road
Trekkies, Klingon impersonators and thrill seekers alike will want to check out the interactive Star Trek: The Experience, which includes two lively attractions, BORG Invasion 4D and Klingon Encounter, as well as the History of the Future Museum, Quark’s Bar & Restaurant and a specialty store full of tons of collectibles and memorabilia.

WORLD’S LARGEST GAMBLING SUPERSTORE
800 South Main Street

Take home a unique souvenir of your trip to Las Vegas with a visit to the 8,000-square-foot Gamblers General Store, which features personalized poker chips, roulette wheels, blackjack tables, pai gow sets, dice, playing cards, used slot machines and much more.

 

WORLD’S LARGEST GIFT SHOP
2440 Las Vegas Boulevard South
Just about every type of souvenir can be found at Bonanza Gifts, which bills itself as the “World’s Largest Gift Shop” (since Guinness World Records does not have such a category, we’ll just have to take their word for it!). Whether you’re looking for tacky T-shirts, Rat Pack postcards, Minnetonka moccasins, dice bracelets or classic dealer’s visors, you’ll find it here. Celebrities who have shopped at Bonanza Gifts include Nicholas Cage, Angelina Jolie, Michael Jackson and Carrot Top.

The 100 Oldest .com Domains Registered on the Internet.

Taking a break from marketing discount disney tickets, and to satisfy my curiosity, I went in search of the earliest adopters of the World Wide Web as we know it today and to my surprise there were WWW dns entries that go back as far as 1985…can you believe that…now who was browsing the internet back in 1985 (other than Al Gore). Anyways, the list below represents the 100 first domains ever registered on the internet…it includes some expected names, some unexpected names and some notable missing names. (NB. Entries registered on the same days are in random order on that day.)

1. 15-Mar-1985 SYMBOLICS.COM
2. 24-Apr-1985 BBN.COM
3. 24-May-1985 THINK.COM
4. 11-Jul-1985 MCC.COM
5. 30-Sep-1985 DEC.COM
6. 07-Nov-1985 NORTHROP.COM
7. 09-Jan-1986 XEROX.COM
8. 17-Jan-1986 SRI.COM
9. 03-Mar-1986 HP.COM
10. 05-Mar-1986 BELLCORE.COM
11. 19-Mar-1986 IBM.COM
12. 19-Mar-1986 SUN.COM
13. 25-Mar-1986 INTEL.COM
14. 25-Mar-1986 TI.COM
15. 25-Apr-1986 ATT.COM
16. 08-May-1986 GMR.COM
17. 08-May-1986 TEK.COM
18. 10-Jul-1986 FMC.COM
19. 10-Jul-1986 UB.COM
20. 05-Aug-1986 BELL-ATL.COM
21. 05-Aug-1986 GE.COM
22. 05-Aug-1986 GREBYN.COM
23. 05-Aug-1986 ISC.COM
24. 05-Aug-1986 NSC.COM
25. 05-Aug-1986 STARGATE.COM
26. 02-Sep-1986 BOEING.COM
27. 18-Sep-1986 ITCORP.COM
28. 29-Sep-1986 SIEMENS.COM
29. 18-Oct-1986 PYRAMID.COM
30. 27-Oct-1986 ALPHACDC.COM
31. 27-Oct-1986 BDM.COM
32. 27-Oct-1986 FLUKE.COM
33. 27-Oct-1986 INMET.COM
34. 27-Oct-1986 KESMAI.COM
35. 7-Oct-1986 MENTOR.COM
36. 7-Oct-1986 NEC.COM
37. 27-Oct-1986 RAY.COM
38. 27-Oct-1986 ROSEMOUNT.COM
39. 27-Oct-1986 VORTEX.COM
40. 05-Nov-1986 ALCOA.COM
41. 05-Nov-1986 GTE.COM
42. 17-Nov-1986 ADOBE.COM
43. 17-Nov-1986 AMD.COM
44. 17-Nov-1986 DAS.COM
45. 17-Nov-1986 DATA-IO.COM
46. 17-Nov-1986 OCTOPUS.COM
47. 17-Nov-1986 PORTAL.COM
48. 17-Nov-1986 TELTONE.COM
49. 11-Dec-1986 3COM.COM
50. 11-Dec-1986 AMDAHL.COM
51. 11-Dec-1986 CCUR.COM
52. 11-Dec-1986 CI.COM
53. 11-Dec-1986 CONVERGENT.COM
54. 11-Dec-1986 DG.COM
55. 11-Dec-1986 PEREGRINE.COM
56. 11-Dec-1986 QUAD.COM
57. 11-Dec-1986 SQ.COM
58. 11-Dec-1986 TANDY.COM
59. 11-Dec-1986 TTI.COM
60. 11-Dec-1986 UNISYS.COM
61. 19-Jan-1987 CGI.COM
62. 19-Jan-1987 CTS.COM
63. 19-Jan-1987 SPDCC.COM
64. 19-Feb-1987 APPLE.COM
65. 04-Mar-1987 NMA.COM
66. 04-Mar-1987 PRIME.COM
67. 04-Apr-1987 PHILIPS.COM
68. 23-Apr-1987 DATACUBE.COM
69. 23-Apr-1987 KAI.COM
70. 23-Apr-1987 TIC.COM
71. 23-Apr-1987 VINE.COM
72. 30-Apr-1987 NCR.COM
73. 14-May-1987 CISCO.COM
74. 14-May-1987 RDL.COM
75. 20-May-1987 SLB.COM
76. 27-May-1987 PARCPLACE.COM
77. 27-May-1987 UTC.COM
78. 26-Jun-1987 IDE.COM
79. 09-Jul-1987 TRW.COM
80. 13-Jul-1987 UNIPRESS.COM
81. 27-Jul-1987 DUPONT.COM
82. 27-Jul-1987 LOCKHEED.COM
83. 28-Jul-1987 ROSETTA.COM
84. 18-Aug-1987 TOAD.COM
85. 31-Aug-1987 QUICK.COM
86. 03-Sep-1987 ALLIED.COM
87. 03-Sep-1987 DSC.COM
88. 03-Sep-1987 SCO.COM
89. 22-Sep-1987 GENE.COM
90. 22-Sep-1987 KCCS.COM
91. 22-Sep-1987 SPECTRA.COM
92. 22-Sep-1987 WLK.COM
93. 30-Sep-1987 MENTAT.COM
94. 14-Oct-1987 WYSE.COM
95. 02-Nov-1987 CFG.COM
96. 09-Nov-1987 MARBLE.COM
97. 16-Nov-1987 CAYMAN.COM
97. 16-Nov-1987 ENTITY.COM
99. 24-Nov-1987 KSR.COM
100. 30-Nov-1987 NYNEXST.COM

This article was researched and written by Ryan Forrester – an internet marketing professional living and working in Orlando Florida